We are proud to partner with Toys for Tots®, a national charitable program run by the U.S. Marine Corps Reserve. For over 75 years, Toys for Tots has brought happiness and hope to children during the Christmas season by collecting and distributing new, unwrapped toys to families facing financial hardship.
These gifts provide more than just holiday cheer—they help build confidence, create lifelong memories, and remind every child that they are seen and valued. Each year, the program supports millions of children across the country, inspiring the next generation to grow into caring, responsible members of their communities.
We're celebrating the power of play, creativity, and imagination through beloved brands families know and love.
Register your little one for the chance to win $25,000, star in a national ad campaign, lead the Hollywood Christmas Parade, and go on a trip to a Peppa Pig theme park!
If your little one is under 2, don't worry—Baby of the Year is open for early registration! Snag your spot now and be part of America's adorable baby search.
Register Now
Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Toddler of the Year, Colossal offers participants the opportunity to make their mark while also making a big impact.
