Atlas is pure joy in motion — kind, curious, and hilariously wise beyond his years. Every day with him feels like magic and mini adventures.
Which terrific toddler will take home $25,000 and star in a national ad campaign? You decide!
We're celebrating the power of play, creativity, and imagination through beloved brands families know and love.
Atlas is a mysteriously curious little soul with a bright spark and a gentle heart. He’s always exploring, asking questions in his own way, and observing the world with wide, thoughtful eyes. What makes him even more special is how clean and particular he is—he notices the little things and loves when everything is just right. Atlas brings laughter, light, and love into every room he enters, and his unique mix of curiosity, care, and charm makes him a one-of-a-kind toddler.
What are Atlas's favorite activities?Atlas’s favorite activity is anything that lets him use his imagination and get hands-on—especially playing with his collection of old-school action figures. He’s currently obsessed with Mario and Sonic and can spend hours creating little adventures for them. Whether he’s lining them up just right, making them race, or building scenes for their next mission, Atlas is totally in his element. He also loves pretend play with his siblings and enjoys helping around the house in his own “big boy” way.
How would $25,000 impact your family?Winning $25,000 would bring much-needed relief and stability to our family. Like many, we’re just one missed paycheck or unexpected expense away from financial hardship. This support would allow us to finally breathe and begin planning for our children’s future in a meaningful way. We want to start saving and investing in their education—whether that means private school, tutoring, or putting money aside for college. It would help us move from constantly catching up to building something lasting
Vote for Atlas to be Toddler of the Year while supporting a great cause! Cast your daily vote below, or make a tax-deductible donation to help spread joy to children in need during the holidays.
Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Toddler of the Year, Colossal offers participants the opportunity to make their mark while also making a big impact.
