Jacob's heart is as big as his imagination. He’s brave, curious, a little mischievous, and full of love. That’s what makes him our T.O.Y!
Which terrific toddler will take home $25,000 and star in a national ad campaign? You decide!
We're celebrating the power of play, creativity, and imagination through beloved brands families know and love.
Every day with him is an adventure, full of laughter, wild ideas, and boundless energy. He’s the kind of kid who turns the backyard into a jungle, the living room into a racetrack, and a cardboard box into a rocket ship.
What are Jacob's favorite activities?He’s always on the move—especially on his beloved bike, which he rides like he was born to zoom. And at the center of his world is his best furry friend, Niko, who patiently joins him on every imaginative quest, from chasing dragons to digging for treasure.
How would $25,000 impact your family?If our toddler won "Toddler of the Year" and we were honored with the $25,000 prize, our family would use it to create a meaningful impact on both our child’s future and our family life. First and foremost, a portion of the money would go into a savings or education fund to help support our toddler’s future dreams—whether that’s college, vocational training, or any opportunity they choose to pursue as they grow.
Vote for Jacob to be Toddler of the Year while supporting a great cause! Cast your daily vote below, or make a tax-deductible donation to help spread joy to children in need during the holidays.
Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Toddler of the Year, Colossal offers participants the opportunity to make their mark while also making a big impact.