Rowan

Fierce, funny, and fashion-forward—Rowan rolls up with her purse, a stroller full of stuffies, and enough style to stop traffic.

Semi-Finalist

Currently 3

in the Semi-Finals
VOTE

Which terrific toddler will take home $25,000 and star in a national ad campaign? You decide!

Voting for Finalists ends Thursday the 18th of September at 7PM PDT
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About Rowan's personality

Rowan is three with the confidence of someone who pays rent. She’s bold, hilarious, and emotionally aware enough to apologize for a meltdown after she’s made her point. She defends her big brother like it’s her job and cares for her stuffies like a pro. She’s part princess, part thrill-seeker, and already asks, “Am I a good mommy?” When she grows up, she wants to be a butterfly and a mommy. We fully believe she could pull it off.

What are Rowan's favorite activities?

Rowan’s days are a mix of spa treatments (with mom’s skincare), nail art (self-applied), and scaling playgrounds like a tiny stuntwoman. She draws, crafts songs about snacks, and performs them mid-twirl. She plays tag with her brother, chasing him with a wild cackle, then “borrows” his video games like a heist when he’s not home. She loves family movie nights, cooking, swimming, and playing pretend mom—complete with stroller, pack-and-play, and very serious bedtime routines.

How would $25,000 impact your family?

$25,000 would help us say yes to the things our kids light up about—like ballet, drum lessons, and sports—that aren’t always within reach. It would ease the cost of childcare, summer camps, and afterschool programs, which we rely on as two working parents without nearby family. We’d finally be able to visit loved ones on the East Coast more often and grow their college savings for the future they’re already dreaming about.

Vote for Rowan to be Toddler of the Year while supporting a great cause! Cast your daily vote below, or make a tax-deductible donation to help spread joy to children in need during the holidays.


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