My son, Wilder Blu, is truly a once-in-a-lifetime kind of child. He radiates kindness, warmth, and joy everywhere he goes.
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He has the kindest little heart—always looking out for others and making sure everyone around him feels loved and included. He’s the biggest helper, whether it’s at home or in the classroom, and his empathy is beyond his years. He’s adventurous, confident, and loves learning new things, often leading the way with a big smile and even bigger ideas. He’s also full of silly jokes, contagious laughter, and surprises us every day with how observant and thoughtful he is. A true mix of heart, humor.
What are Wilder Blu's favorite activities?My son is a ball of energy and curiosity! He loves singing nursery rhymes at the top of his lungs and dancing like no one’s watching. One of his favorite pastimes is flipping through his school workbook—he gets so excited pointing out colors, animals, counting numbers, and proudly singing the ABCs. He’s also completely obsessed with dinosaurs—he can name more species than most adults! Whether he’s learning, singing, or just being his joyful self, he brings so much light to every moment.
How would $25,000 impact your family?Winning the $25,000 would be truly life-changing for our family. I’m a single mother to an incredible 4-year-old boy with autism, and like many parents in similar situations, I face the challenge of providing him with the support he needs while balancing financial limitations. This prize would help cover vital therapies that our insurance doesn’t fully pay for—services that are essential for his growth, communication, and confidence. The rest would go toward building a college fund.
Vote for Wilder Blu to be Toddler of the Year while supporting a great cause! Cast your daily vote below, or make a tax-deductible donation to help spread joy to children in need during the holidays.
Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Toddler of the Year, Colossal offers participants the opportunity to make their mark while also making a big impact.